The Problem
India's banking and financial services system is complex for the average consumer. Multiple products, frequent regulatory changes, technical processes, and aggressive sales-driven practices make decision-making difficult and often erode customer trust.
Nowhere is this more apparent than in the EPF space. With millions of salaried Indians facing PF withdrawal rejections, transfer delays, KYC mismatches, and employer non-responsiveness - most end up relying on time-consuming internet research or informal advice for decisions that involve their life savings.
The Solution: FinRight
Founded in October 2023, FinRight is a Mumbai-based fintech startup started by ex-bankers from CRED and Amazon. It is India's first one-stop assistant for resolving banking and financial queries with unbiased, expert-led guidance.
FinRight provides a single, trusted support platform for customers dealing with financial products and processes - without mis-selling, spam, or agent dependency.
What FinRight Does
FinRight assists with a wide range of financial challenges that everyday Indians face:
● PF withdrawal and transfer - from simple claims to complex multi-employer cases
● EPF error resolution - KYC mismatches, employer exit corrections, Annexure K, service history gaps
● Insurance claim settlement and surrender of unproductive policies
● High-interest home loan switching
● Salary optimization and structuring
Stuck with a PF withdrawal or transfer?
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How It Works
FinRight combines AI tools and human experts to deliver support through:
● Chat: Submit your query and get guided through the next steps
● Audio calls: Speak directly with a PF or financial expert
● Video consultations: For complex cases that need document review and detailed walkthroughs
Every interaction is guided by the principle of unbiased, personalized advice - no product pushing, no referral fees, no hidden agendas.
Founder's View
Amey Kanekar, Co-founder, emphasizes the need for trusted, personalized financial support: "Most people rely on time-consuming internet research or informal advice for complex financial decisions. FinRight exists to change that - to give every Indian access to the kind of unbiased, expert guidance that was previously only available to the privileged few."
Advisory Support
FinRight is advised by Aishwarya Jaishankar, Co-founder & COO at Hyperface, who supports the platform's mission of transparent and unbiased financial assistance.
Traction
Since launch, FinRight has:
● Resolved 7,000+ cases across India
● Assisted users across complex scenarios including rejected PF claims, trust mismanagement, multi-employer consolidation, NRI EPF withdrawals, and more
● Built a reputation for persistence - following up with EPFO, escalating grievances, and seeing complex cases through to resolution
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Customer Stories
Users report meaningful financial relief through FinRight's guidance - from successfully withdrawing long-stuck PF balances, to resolving EPS mismanagement by PF trusts, to correcting name mismatches that had blocked claims for years. Some have saved lakhs in interest by switching high-cost home loans with FinRight's assistance.
A common thread across cases: the issues looked impossible to resolve without expert intervention, and the client had already tried and failed on their own multiple times.
The Vision
FinRight aims to become a complete financial assistant for every Indian - covering banking, insurance, taxation, investments, EPF/PF, and loans. The goal is a world where no Indian has to lose money or time navigating a financial system designed to confuse them.
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